AUTHOR SOCIAL MEDIA
Social media is a powerful tool for authors to connect with readers, build their brand, and promote their work. In fact, 72% of authors who actively use social media report increased book sales, and 80% of readers say they discover new books through platforms like Instagram, Twitter, and TikTok.
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Our focus is on building an impactful social media strategy, that will set people up in the long term. We also then offer implementation. Below are some examples of our social media work for books, and previously in the world of business.
AUTHORS
LUKE GOEBEL
BOOK: KILL DICK
We collaborate with author and screenwriter Luke Goebel to enhance his digital presence by producing engaging content tailored for his social media platforms. Our work includes crafting press releases, editing author interviews, and creating compelling video content that resonates with his audience. Notably, we creatively reimagined an intimate interview originally featured on his wife Ottessa Moshfegh’s Substack, transforming it into a polished video for Luke’s platform. This piece garnered significant traction online
ADELA NAJARRO
BOOK: VARIATIONS IN BLUE
We worked with poet Adela Najarro to elevate her online presence and amplify her voice as a powerful literary figure. Through strategic content planning, platform optimization, and community engagement, we helped shape a cohesive and authentic social media presence that reflects her identity as a poet and educator. The result: increased visibility, deeper connection with her audience, and a growing reputation in both digital and literary circles.
CHARLES THOMAS
BOOK: FRANK
For author Charles Thomas the goal was to increase listeners of his podcast to then secure an agent. Within two weeks of delivering a unique social media campaign alongside a new website, podcast listeners have increased by 100%.
JEANNE LIEDTKA & OTHERS
BOOK: THE EXPERIMENTATION FIELD BOOK
The Experimentation Field Book got to No.1 on Amazon New Releases due to a targetted LinkedIn campaign, maxmimizing the profiles of the four authors. Examples such as the pictured post, combined with video trailers and email marketing played a huge role in increasing visibility and sales. One video post secured 3,550 new people to know about the book.
DR. KATIE GADDINI
BOOK: THE STRUGGLE TO STAY
For Dr. Katie Gaddini, we developed a targeted social media strategy that significantly boosted her online presence and credibility. This resulted in securing podcast interviews, expanding her exposure to wider audiences, and facilitating her interviews with major news channels. Through consistent branding and audience engagement, our efforts played a crucial role in helping Dr. Gaddini secure a book agent, positioning her as an authority in her field.
BEN C. DAVIES
BOOK: AND SO I TOOK THEIR EYE
With author Ben Davies's (our Director and Co-Founder) own short story collection to be published by Bridge House Press in July 2025, we have built unique social media content to increase awareness of the book. This includes sharing stories and also offering book recommendations.
NON-PROFITS &
START-UPS
STUDIO LUCE
We developed and managed the social media strategy for the Studio Luce Writing Retreat in El Paredón, Guatemala. Our efforts established a distinctive brand identity that attracted a following of renowned authors and artists on Instagram. Through curated content and authentic storytelling, we positioned the retreat as a sought-after destination for creatives worldwide.
VILLA ROSA
For Villa Rosa we launched their social media and provided all unique content and branding. We also partnered with local influencers to raise the profile further. As a result it is one of the most popular AirBnb's in the country, recognized in Guatemala's national magazine.
LA CHOZA CHULA
During Ben's time as Communications Director at La Choza Chula, he led a 250% net profit increase with the improved communications playing a vital role. He organically increased Instagram and Facebook followers by over 1000% in three years and led to a 45% increase in sales of our local products (16/17).
DESIGN THINKERS ACADEMY LONDON
At the Design Thinkers Academy London Ben led a 600% increase in Instagram followers and over an 900% increase in LinkedIn followers to drastically increase sales of their open courses.